2012 Black Friday Infographic

Last week we wrote a little bit about some of the astonishing Black Friday and Cyber Monday statistics from 2011, wondering how things would tally up in 2012. As this year’s reports are starting to drift in it’s clear this annual period of shopping frenzy is set to continue breaking records, and this morning we came across this great infographic from Visual.ly that we thought we’d share with you.
ComScore’s official report is due to come out next week which will show us  where we really put our cash on the year’s busiest shopping weekend, but in the meantime here are a few figures from IBM and Adobe already in to whet your appetite:
  • We were reaching for our credit cards even earlier this year with a increase in e-commerce sales of over 17% on Thanksgiving Day itself
  • The same IBM report showed their online sales for Black Friday sales up 20%
  • Adobe systems on Cyber Monday were just shy of $2 billion – up 17% on 2011
  • Traffic to retail sites on Cyber Monday from smartphones or tablets increased a massive 70% compared to 2011, and accounted for 13% of sales (data taken from retail clients of IBM)

Black Friday Shopping Frenzy: Ever Rising

 

Black Friday facts that blew our brains out!

Yep, it’s that time of year again… and no, we’re not talking about carving up the turkey and breaking out the pecan pie… We’re about to launch ourselves head first into prime time deal season people, and the predictions coming out for this years haul are astonishing.

Black Friday, the name given to the day after Thanksgiving, is traditionally known as the start of the Christmas shopping season, and since 2005 has consistently proved to be the busiest shopping day of the year. Now, hot off the heels of Black Friday, we also have Cyber Monday – an event created by companies to encourage people to shop online. Consumers spent over $1.2 billion online on Cyber Monday in 2011, and a whopping $52 billion over the Black Friday weekend. Yes, billion. (Sources: ComScore & National Retail Federation)

Consumer electronics most popular gifts

Consumer electronics nearly always top the most-wanted list for holiday gifts and this is never more clearly reflected than on these two mammoth shopping days. Indeed the top 10 products bought on Black Friday alone last year consisted exclusively of consumer electronic goods:

  1. PlayStation
  2. Samsung LED TV
  3. Xbox
  4. LeapPad tablet
  5. Canon SLR Digital Camera
  6. iPod Touch
  7. MacBook Pro 13”
  8. Canon EOS Digital Camera
  9. iPad 2
  10. Nintendo Wii

This year is predicted to follow suit. Consumers plan to spend, on average, $252 on consumer electronics this year, with over 75% of gift-giving adults expecting to buy electronics as a gift (Source: Consumer Electronics Association study).

In 2012 smartphones are also expected to sneak their way into the top 10 with Apple alone predicted to sell 46.5 million iPhones in Q4 2012 (Source: AppleInsider.com).

Trend of buying Consumer Electronics as Group Gifts

The great news for us is that we’re also seeing an increasing trend for people buying those coveted consumer electronics as group gifts. 40% of Shareagift Pages created for Christmas have been for laptop computers, 27% for Tablets, with other popular items including SmartPhones or iPods. In the last two weeks in the run up to Thanksgiving the number of Shareagift Pages being created on the site has increased by a massive 76% as people gear up for the holiday season.

So if you’ve been hazily dreaming about a new MacBook Pro all year, you want to get your best friend that Kindle, or the kids are desperate for an Xbox for Christmas, we can help! Create your Gift Page for the product and invite friends and family to chip in and share the cost. Because although we’re thrilled to have people using Shareagift for every gift imaginable, clearly this time of year it’s all about those pricey electronics – and what better way to get them than by giving them as a gift together.

Click here to return to Shareagift and start your Christmas Gift Page!