When we started researching the business case for Shareagift.com we were struck by just how little statistical data there is on group gifting trends. I guess this should come as little surprise as group gifting itself is a relatively new trend, albeit rapidly increasing in popularity.
For this reason we’ve been intensely curious to see what our own user analysis would indicate. As we’re nearing the 6-month mark since our launch back in September last year we thought it would be an interesting juncture to share some of our findings. So here’s a bit of a Shareagift stat attack for your interest:
Most popular gift: iPad or laptop computer, 32% combined
Most popular occasion: Birthday, 40%
Most used currency: US Dollar, 67% (UK Sterling, 30%; Euro, 3%)
Average number of contributors per group gift: 8
Most amount raised by one single page: £4,677 for a ‘Holiday of a lifetime’
Most amount raised by a US $ Gift Page: $807.80 for a Funeral
Weirdest gift bought so far (in our opinion): Lemur Feeding Experience
And finally, we put together a little a pie chart to give an indication of the range of other gifts bought using Shareagift.com – cause everyone loves a pie chart… enjoy!